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15-Feb-2018 23:45

Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.

However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.

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Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.

Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.